1. Exactly right about the 34% CTR drop on branded terms. We're seeing this with our clients too, especially on mobile. Curious if you’ve tested different ad copy or landing pages to combat this? We found small tweaks in CTAs sometimes help recapture attention.

https://www.wpfastestcache.com/blog/how-ai-is-transforming-seo-and-digital-marketing-a-paradigm-shift-in-customer-acquisition/

1. Exactly right about the 34% CTR drop on branded terms. We're seeing this with our clients too, especially on mobile