1. Look, here’s the thing — we rolled out a weekly video series last quarter, and our CTR jumped 15%, which felt legit. But truth is, tying those views directly back to revenue is still a bit fuzzy. Anyone else struggling to prove ROI beyond just engagement stats?

https://highstylife.com/what-australian-b2b-leaders-lose-when-they-treat-video-as-optional/

1. Look, here’s the thing — we rolled out a weekly video series last quarter, and our CTR jumped 15%, which felt legit. But truth is, tying those views directly back to revenue is still a bit fuzzy