1. Look, I’ve been pouring budget into video for six months now, but honestly, my ROI feels cloudy. Anyone else struggle tracking real conversions beyond just views? Would love to hear what metrics you swear by that tie directly to sales.

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1. Look, I’ve been pouring budget into video for six months now, but honestly, my ROI feels cloudy. Anyone else struggle tracking real conversions beyond just views? Would love to hear what metrics you swear by that tie directly to sales. 2