Building a Call Quality Control Process for Paid Campaigns

https://inboundsignal.brightpathdigest.com/posts/building-a-call-quality-control-process-for-paid-campaigns

When running paid campaigns, it's easy to focus on click-through rates and landing pages, but the call quality process is just as critical. We built a system that records each paid call, scores it for script adherence and customer sentiment, then feeds those scores back to the campaign team. That feedback loop lets us tweak ad copy, targeting, and even the offer itself. Over a few weeks, we saw a 20% lift in conversion simply because reps were delivering a more consistent, on-brand experience f…