Dark data is all the information companies collect but never use—often 60-80%...

https://www.bookmark-fuel.win/dark-data-is-the-information-your-business-collects-but-never-uses-often-55-of

Dark data is all the information companies collect but never use—often 60-80% of stored data sits inactive. This hidden stash isn’t just wasting storage space; it can cost businesses up to $2.5 million each year in unnecessary expenses