Ecommerce marketing works best as a connected system: each channel should...

https://storyvergey.com/s/_huQCPOa28I3VtbWZb1h-

Ecommerce marketing works best as a connected system: each channel should support the next sale, not just win a click. The article shows how to track AOV and CAC together, and how WhatsApp and Slack connections can help teams act on customer signals.