Enterprise SEO is moving away from basic rank tracking because search results...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Enterprise SEO is moving away from basic rank tracking because search results are no longer just blue links. With AI Overviews causing a 30% CTR drop across European markets, focusing on vanity rankings is a waste of time