Europe’s top SEO shops are now run by builder-operators who treat search like a...

https://oscar-wiki.win/index.php/How_to_Hire_an_Evidence-Based_SEO_Partner:_A_Guide_for_the_Skeptical_Founder

Europe’s top SEO shops are now run by builder-operators who treat search like a software problem. They lead with proprietary tools and deep research output. If you’re hiring agencies based on vanity metrics, you’re losing