on-page SEO issues
https://atomic-wiki.win/index.php/How_to_Turn_SEO_Competitor_Analysis_Into_a_Real_Growth_Strategy
On-page SEO issues are problems within your website's content and HTML code that hurt search engine rankings, like missing title tags, slow page speed, or broken internal links. They're often overlooked but can make your site less relevant and harder to find, which frustrates both users and search engines.