Passive viewing is fading as platforms prioritise interactivity. By weaving...

https://hotel-wiki.win/index.php/The_Psychology_of_Immediacy:_Why_Viewers_Crave_Instant_Reactions_in_the_Digital_Age

Passive viewing is fading as platforms prioritise interactivity. By weaving live chat and smart recommendations into the experience, apps turn viewers into participants. It is a smarter way to build a two-way dialogue rather than just broadcasting content