Personalization is no longer a nice-to-have—it’s what users expect. From...

https://dibz.me/blog/what-is-relevance-in-personalization-and-how-is-it-measured-1267

Personalization is no longer a nice-to-have—it’s what users expect. From streaming services suggesting your next binge to retail apps tailoring product picks, digital experiences are getting smarter and more relevant