Procurement teams are risk-averse by design. Before they book a meeting, they...

https://wiki-nest.win/index.php/Why_Do_We_Get_to_Proposal_Stage_and_Then_Lose_on_%E2%80%9CRisk%E2%80%9D%3F

Procurement teams are risk-averse by design. Before they book a meeting, they audit your digital footprint to ensure you’re a stable partner. A profile on G2 with a steady stream of verified reviews acts as a critical de-risking signal