Rank tracking is dying. AI Overviews have caused a 30% CTR drop across Europe,...

https://chancesexpertwords.wordpress.com/2026/05/04/beyond-rankings-how-to-track-brand-mentions-in-claude-by-country/

Rank tracking is dying. AI Overviews have caused a 30% CTR drop across Europe, so we are shifting to AI visibility and zero-click metrics. Agencies now need to provide live dashboards and schema-first content to feed AI models