Search is shifting from a list of blue links to direct, AI-generated answers....

https://ricardosbrilliantchat.timeforchangecounselling.com/the-ai-pivot-how-to-rebuild-your-reporting-when-traffic-isn-t-the-metric-that-matters

Search is shifting from a list of blue links to direct, AI-generated answers. Platforms like ChatGPT now act as the primary gateway for your users, making traditional SEO insufficient. To stay visible, your content must be machine-readable