Search is shifting from blue links to conversational AI. Agent-first search...

https://technivorz.com/from-seo-to-aeo-the-shift-toward-agent-first-search/

Search is shifting from blue links to conversational AI. Agent-first search means tools like ChatGPT synthesize answers directly, often bypassing traditional website traffic. SEO teams must pivot to Answer Engine Optimization (AEO) to remain relevant