SEO retainers usually top out at 30% margins because they’re tied to human...

https://www.bookmark-maker.win/stop-letting-agency-retainers-trap-you-at-30-percent-margins-start-turning

SEO retainers usually top out at 30% margins because they’re tied to human labor. Treat your agency like a lab and build tools that turn your workflows into software. You’ll hit 70%+ margins and stop trading your limited time for fixed revenue.