Some discontinued Rolex models consistently trade above retail, and it’s not...

https://technivorz.com/why-do-collectors-chase-a-specific-look-once-rolex-retires-it/

Some discontinued Rolex models consistently trade above retail, and it’s not just hype. Take the Daytona "Cookie Monster" 126619LB, known for its unique sapphire bezel and limited run, or the Oysterquartz, with fewer than 25,000 produced