Suppressing negative news—simply pushing it to page two or three—is a temporary...

https://www.bookmarking-presto.win/when-you-deal-with-a-damaging-headline-you-have-two-real-choices-push-it-down

Suppressing negative news—simply pushing it to page two or three—is a temporary fix. As soon as you stop pouring money into burying those links, they inevitably float back to the top