We’ve stopped tolerating friction. When you’re killing time, you expect content...

https://bravo-wiki.win/index.php/The_Pulse_of_the_Screen:_What_Associated_Press_Technology_Trends_Reveal_About_Our_Mobile_Obsessions

We’ve stopped tolerating friction. When you’re killing time, you expect content to start the second you tap. Fast loading is the baseline, and smart personalization makes it feel like the app knows you