When a SaaS company raised prices, conversion rates dropped by 31%, but revenue...

https://www.livebinders.com/b/3720269?tabid=9cfb6f60-fc6a-8254-f7b7-4d2f25eb2f93

When a SaaS company raised prices, conversion rates dropped by 31%, but revenue climbed 22%. Using Sequential Mode, we explored how this tradeoff plays out in real numbers