Why API-first Coupon Platforms Let Retailers Move Fast Without Breaking Promotions

https://www.sierrabookmarking.win/why-that-49-mo-matters-api-first-coupon-architecture-vs-legacy-coupon-tools-for-retailers

3 Technical Criteria That Matter When Evaluating Promotion Tools When a promotion goes wrong it’s rarely because a merchant wanted the wrong outcome. It’s because the toolchain couldn't map intent into reliable, measurable behavior at scale