Why do users obsess over mobile games while your app struggles to retain them?...

https://fair-wiki.win/index.php/The_Metric_That_Matters:_Defining_Behavioral_Analytics_for_Real_Engagement

Why do users obsess over mobile games while your app struggles to retain them? It isn’t magic—it’s design. We look at how to borrow mechanics like daily streaks and real-time feedback to turn passive users into power users