Your reputation lives or dies in the top three search results. When a customer...

https://fair-wiki.win/index.php/Why_Your_Search_Results_Are_the_Silent_Deal-Breaker_in_Every_Partnership

Your reputation lives or dies in the top three search results. When a customer Googles your firm, an old dismissed lawsuit can kill a deal before you even speak. Consider this fact: negative search results draw 374 clicks per 1,000 US searches